Nominated for best paper award at WI 2022 Conference

Prof. Dr. Erick Behar-Villegas and Prof. Dr. Hasan Koc from the Faculty of Business Administration at BI presented recently their paper "Altering Credibility Through Short-term Government Branding: A Digital Framing Experiment" at the WI 22 Conference in the track of e-government. We are pleased to announce that the above mentioned paper has been nominated for the best paper award.

The paper presents the experimental results suggesting that credibility of content issued by experts can be altered with the presence of logos that have a strong political meaning. The case study pertains to the political logos used in the past in Bogotá, Colombia, showing that government spending can have unintended consequences, when short term branding is preferred.

You can watch the paper presentation at the 17th International Conference on Wirtschaftsinformatik (WI22) at here.

Here you read the paper: "Altering Credibility Through Short-term Government Branding: A Digital Framing Experiment"

Prof. Dr. Erick Behar-Villegas is Dean of the Faculty of Business Administration and Head of Program, Master of Business Administration and Prof. Dr. Hasan Koc, Head of Program, BA in Business Administration: HRM & Leadership and International Management & Marketing.

About the paper

Government branding is a practice that can be tied to promoting an institution (long-term orientation) or a particular administration and its elected official (short-term orientation), using both physical and digital artifacts. Reviewing the related work in the literature, we document the existence and visibility of an administration-dependent government brand in a developing country by mining social media data and the Google 2019 Spanish corpus.

We test the hypothesis that administration-dependent government iconography (e.g. a logo) can lead to a change in the perceived credibility of public information in digital environments.

Using an experimental survey approach that parallels the application of framing, we find that short term oriented government iconography can be detrimental to the credibility of government institutions, while they can also be seen as social opportunity costs, as budgets invested in them can be capitalized in later elections and not in the mission of the temporarily branded government body.

About WI 22

Hosted by the Friedrich-Alexander University, the International Conference on Wirtschaftsinformatik is an important meeting spot for Wirtschaftsinformatik research in the German-speaking world. Moreover, it acts as a forum and enables valuable exchange with entrepreneurs. This year's 17th International Conference on Wirtschaftsinformatik (WI22) took place in Nürnberg and virtually.

More info about WI22, here.