Open Lecture with Peter Glassen

Are you ready to explore the world of signs and symbols? Join us for the next Online Open Lecture "Iceberg in sight! Applied semiotics in intercultural brand communication" by Peter Glassen on February 10, 5:00 p.m. (CET).

According to Glassen, the greatest potential of applied semiotics lies in its ability to examine cultural processes as communication processes. Culture provides us with guidelines, rules, and frameworks that help us successfully manage cross-cultural brand communication.

If you are interested in applied semiotics and intercultural brand communication, don't miss the chance to meet Peter Glassen and learn from his insights.

Students of Architecture, Interior/Interior Design, Graphic Design & Visual Communication, and Business Administration are invited to attend and learn across disciplines.

The Open Lecture is open to all, including those outside the BI community, and will be conducted via Zoom. Click here to attend the lecture on February 10, 2021.

About Peter Glassen

Peter Glassen is a brand consultant and semiotician. His roots are in the practice of visual communication.

At the University of Basel, he wrote his doctoral thesis on "Brand Myth." His dissertation is a media studies examination of the brands Nike, Adidas and Puma. The work deals with mythologically staged images in brand advertising.

Today Peter Glassen advises and accompanies companies and organizations in the scientific-strategic development of their brand identity. As part of an international community of semioticians, he specializes in the analysis and synthesis of cross-cultural codes and signs.

Glassen is also the founder of semiotics.ch, the Swiss expert network for applied semiotics.