Digital Marketing Executive Training at BI

Berlin International offers a two-day specialized training in "Digital Marketing" for executives from 25 French companies. The project is supported by BPI France, a French public investment bank. BPI runs an international accelerator program where business leaders can gain experience across countries.

Prof. Dr. Erick Behar-Villegas, Dean of the Faculty of Business Administration, and Ali Kilicaslan, Lecturer at the Faculty of Business Administration at Berlin International, are leading the training at BI.

The first day of the training will focus on the storytelling framework of digital marketing as it relates to transformation. Prof. Dr. Erick Behar-Villegas will explain the role of storytelling and its application in different business areas. Various case studies will help illustrate the importance of storytelling. The day will be rounded off with a sightseeing tour of Berlin and dinner in a restaurant at the Gendarmenmarkt.

The second day will focus on the digital transformation of marketing and branding. Our lecturer Ali Kilicaslan will dive into various topics, such as how to transform data into valuable assets, how to define a successful customer journey and how to set the right campaign framework. He will also introduce the spectrum of digital marketing tools and present a case study on international transformation, just to name a few points.